POCKETFOLIO
POCKETFOLIO
POCKETFOLIO
DURATION
DURATION
DURATION
DURATION
4 months
September-December 2024
4 months
September-December 2024
4 months
September-December 2024
4 months
September-December 2024
TEAM
TEAM
TEAM
TEAM
Nyala Tolfree, CEO
Erika Grossman, CTO
Brandon Kim, Web Developer
Nyala Tolfree, CEO
Erika Grossman, CTO
Brandon Kim, Web Developer
Nyala Tolfree, CEO
Erika Grossman, CTO
Brandon Kim, Web Developer
Nyala Tolfree, CEO
Erika Grossman, CTO
Brandon Kim, Web Developer
ROLE
ROLE
ROLE
ROLE
UX/UI Designer
Brand Design
UX Researcher
UX/UI Designer
Brand Design
UX Researcher
UX/UI Designer
Brand Design
UX Researcher
UX/UI Designer
Brand Design
UX Researcher
OVERVIEW
OVERVIEW
OVERVIEW
My PocketFolio is a social networking platform that provides professionals in the modeling industry with a place to showcase their portfolios, compcards, resumes, and professional experience while connecting with others, fostering collaboration and opportunities within the community.
My PocketFolio is a social networking platform that provides professionals in the modeling industry with a place to showcase their portfolios, compcards, resumes, and professional experience while connecting with others, fostering collaboration and opportunities within the community.
THE PROBLEM
THE PROBLEM
THE PROBLEM
Aspiring and professional models lack a dedicated networking platform despite the industry's dependence on connections; there is a lack of an affordable, centralized platform for professional networking, portfolio-building, and exposure within the modeling industry in a more efficient manner.
🤝 LIMITED NETWORKING OPPORTUNITIES
Models may struggle to connect with agents and industry professionals, relying solely on traditional means or social media, which can be less effective for professional relationship-building.
🤝 LIMITED NETWORKING OPPORTUNITIES
Models may struggle to connect with agents and industry professionals, relying solely on traditional means or social media, which can be less effective for professional relationship-building.
🤝 LIMITED NETWORKING OPPORTUNITIES
Models may struggle to connect with agents and industry professionals, relying solely on traditional means or social media, which can be less effective for professional relationship-building.
🤝 LIMITED NETWORKING OPPORTUNITIES
Models may struggle to connect with agents and industry professionals, relying solely on traditional means or social media, which can be less effective for professional relationship-building.
⭐️ DIFFICULTY STANDING OUT
Without a centralized platform to showcase their portfolios in a professional setting, models may struggle to stand out to agents and clients amidst the saturated modeling landscape.
⭐️ DIFFICULTY STANDING OUT
Without a centralized platform to showcase their portfolios in a professional setting, models may struggle to stand out to agents and clients amidst the saturated modeling landscape.
⭐️ DIFFICULTY STANDING OUT
Without a centralized platform to showcase their portfolios in a professional setting, models may struggle to stand out to agents and clients amidst the saturated modeling landscape.
⭐️ DIFFICULTY STANDING OUT
Without a centralized platform to showcase their portfolios in a professional setting, models may struggle to stand out to agents and clients amidst the saturated modeling landscape.
THE GOAL
THE GOAL
THE GOAL
Our mission is to create a platform for individuals in the modeling industry by providing a data-driven platform that connects models and agents.
Our mission is to create a platform for individuals in the modeling industry by providing a data-driven platform that connects models and agents.
Our mission is to create a platform for individuals in the modeling industry by providing a data-driven platform that connects models and agents.
Our mission is to create a platform for individuals in the modeling industry by providing a data-driven platform that connects models and agents.
FEATURES
Tap Feature
Agencies and castings can also host events and keep track of attendees through the My Pocket Portfolio Tap feature.
Digitized Compcards
Compacrds are now digitized through My PocketFolio, eliminating the need for printed version when going to castings.
FEATURES
Tap Feature
Agencies and castings can also host events and keep track of attendees through the My Pocket Portfolio Tap feature.
Digitized Compcards
Compacrds are now digitized through My PocketFolio, eliminating the need for printed version when going to castings.
RESEARCH
LinkedIn provides a networking space for people of any profession. Despite this, LinkedIn's formatting was not built for people to display their artistic portfolios.
310 M monthly active users
Ad-Supported platform
19,400 employees
16.37 B revenue
models.
Models.com is a website that features models, photographers, make-up artists, and agencies.
30,000 monthly active models and creatives
Ad-supported platform
125 employees
39.1 M in revenue
PocketFolio
Platform designed specifically to highlight and display digital portfolios for models
Allows the user to network and connect with other creatives
Users can compile their experiences, accomplishments, skills, network, comp cards, measurements, and portfolios in one place.
RESEARCH
LinkedIn provides a networking space for people of any profession. Despite this, LinkedIn's formatting was not built for people to display their artistic portfolios.
310 M monthly active users
Ad-Supported platform
19,400 employees
16.37 B revenue
models.
Models.com is a website that features models, photographers, make-up artists, and agencies.
30,000 monthly active models and creatives
Ad-supported platform
125 employees
39.1 M in revenue
PocketFolio
Platform designed specifically to highlight and display digital portfolios for models
Allows the user to network and connect with other creatives
Users can compile their experiences, accomplishments, skills, network, comp cards, measurements, and portfolios in one place.
RESEARCH
LinkedIn provides a networking space for people of any profession. Despite this, LinkedIn's formatting was not built for people to display their artistic portfolios.
310 M monthly active users
Ad-Supported platform
19,400 employees
16.37 B revenue
models.
Models.com is a website that features models, photographers, make-up artists, and agencies.
30,000 monthly active models and creatives
Ad-supported platform
125 employees
39.1 M in revenue
PocketFolio
Platform designed specifically to highlight and display digital portfolios for models
Allows the user to network and connect with other creatives
Users can compile their experiences, accomplishments, skills, network, comp cards, measurements, and portfolios in one place.
RESEARCH
LinkedIn provides a networking space for people of any profession. Despite this, LinkedIn's formatting was not built for people to display their artistic portfolios.
310 M monthly active users
Ad-Supported platform
19,400 employees
16.37 B revenue
models.
Models.com is a website that features models, photographers, make-up artists, and agencies.
30,000 monthly active models and creatives
Ad-supported platform
125 employees
39.1 M in revenue
PocketFolio
Platform designed specifically to highlight and display digital portfolios for models
Allows the user to network and connect with other creatives
Users can compile their experiences, accomplishments, skills, network, comp cards, measurements, and portfolios in one place.
INTERVIEW FINDINGS
INTERVIEW FINDINGS
We had the opportunity to ask models questions regarding their struggles with modeling that vary from freelance to signed. Additionally the of experience of these models ranges from a few months to 7 years. These are the main highlights and takeaways from these interviews.
our questions included:
Q1. What has been your experience with modeling agencies? Please share as many details as possible, for example how you get in touch with them (the process), how you find them, how this experience makes you feel, what you consider frustrating or positive or anything relevant.
Q2. Have you ever been in a situation that raised concerns about an agency's legitimacy or have you ever been asked to pay money to be a part of an agency? If yes, please describe what happened.
Q3. Have you ever paid for a comp-card or portfolio website? If yes, can you please share the price.
Q4. What has been your experience with gathering the essential components for entering the modeling industry, such as comp cards, professional images, and creating a portfolio website? Was it easy to know what you needed and was it easy to get them?
Q5. How would you describe your experience with finding casting calls? What methods have you used, and what have been the results?
We had the opportunity to ask models questions regarding their struggles with modeling that vary from freelance to signed. Additionally the of experience of these models ranges from a few months to 7 years. These are the main highlights and takeaways from these interviews.
our questions included:
Q1. What has been your experience with modeling agencies? Please share as many details as possible, for example how you get in touch with them (the process), how you find them, how this experience makes you feel, what you consider frustrating or positive or anything relevant.
Q2. Have you ever been in a situation that raised concerns about an agency's legitimacy or have you ever been asked to pay money to be a part of an agency? If yes, please describe what happened.
Q3. Have you ever paid for a comp-card or portfolio website? If yes, can you please share the price.
Q4. What has been your experience with gathering the essential components for entering the modeling industry, such as comp cards, professional images, and creating a portfolio website? Was it easy to know what you needed and was it easy to get them?
Q5. How would you describe your experience with finding casting calls? What methods have you used, and what have been the results?
“I have experienced being pressured into changing my looks drastically. I have had issues finding legitimate agencies. I have also found it hard to discover/be discovered by agencies.”
“I have experienced being pressured into changing my looks drastically. I have had issues finding legitimate agencies. I have also found it hard to discover/be discovered by agencies.”
“I have experienced being pressured into changing my looks drastically. I have had issues finding legitimate agencies. I have also found it hard to discover/be discovered by agencies.”
“I have experienced being pressured into changing my looks drastically. I have had issues finding legitimate agencies. I have also found it hard to discover/be discovered by agencies.”
“You need to put in a lot of legwork upfront to build your own portfolio before agencies will even look at you. It was definitely difficult reaching out to trade, photographers and figuring out what agencies were looking for.”
“You need to put in a lot of legwork upfront to build your own portfolio before agencies will even look at you. It was definitely difficult reaching out to trade, photographers and figuring out what agencies were looking for.”
“You need to put in a lot of legwork upfront to build your own portfolio before agencies will even look at you. It was definitely difficult reaching out to trade, photographers and figuring out what agencies were looking for.”
“You need to put in a lot of legwork upfront to build your own portfolio before agencies will even look at you. It was definitely difficult reaching out to trade, photographers and figuring out what agencies were looking for.”
The website has a standardized font, Outfit, and uses different weights depending on the style tag. Additionally, we stuck to a cool-toned purple pink color palette throughout the home and profile page.
GOALS MOVING FORWARD
GOALS MOVING FORWARD
Our goal moving forward was to create an app that has features to find legitimate job opportunities as well as a platform that allows models to build their own portfolios/compacards.
Our goal moving forward was to create an app that has features to find legitimate job opportunities as well as a platform that allows models to build their own portfolios/compacards.
GOALS MOVING FORWARD
Our goal moving forward was to create an app that has features to find legitimate job opportunities as well as a platform that allows models to build their own portfolios/compacards.
GOALS MOVING FORWARD
Our goal moving forward was to create an app that has features to find legitimate job opportunities as well as a platform that allows models to build their own portfolios/compacards.
BRANDING & LOGO
The website has a standardized font, Outfit, and uses different weights depending on the style tag. Additionally, we stuck to a cool-toned purple pink color palette throughout the home and profile page. Below, you can see the logo's iterations!
FEATURES
Tap Feature
Tap Feature
Agencies and castings can also host events and keep track of attendees through the My Pocket Portfolio Tap feature.
Agencies and castings can also host events and keep track of attendees through the My Pocket Portfolio Tap feature.
Digitized Compcards
Digitized Compcards
Compacrds are now digitized through My PocketFolio, eliminating the need for printed version when going to castings.
Compacrds are now digitized through My PocketFolio, eliminating the need for printed version when going to castings.
FINAL PRODUCT
BRANDING & LOGO
The website has a standardized font, Outfit, and uses different weights depending on the style tag. Additionally, we stuck to a cool-toned purple pink color palette throughout the home and profile page.
BRANDING & LOGO
The website has a standardized font, Outfit, and uses different weights depending on the style tag. Additionally, we stuck to a cool-toned purple pink color palette throughout the home and profile page.
BRANDING & LOGO
The website has a standardized font, Outfit, and uses different weights depending on the style tag. Additionally, we stuck to a cool-toned purple pink color palette throughout the home and profile page.
LOOKING TO THE FUTURE :)
LOOKING TO THE FUTURE :)
LOOKING TO THE FUTURE :)
In future iterations I would:
MORE PERSONALIZED MODEL PORTFOLIOS
Models may struggle to connect with agents and industry professionals, relying solely on traditional means or social media, which can be less effective for professional relationship-building.
MORE PERSONALIZED MODEL PORTFOLIOS
Models may struggle to connect with agents and industry professionals, relying solely on traditional means or social media, which can be less effective for professional relationship-building.
MORE PERSONALIZED MODEL PORTFOLIOS
Models may struggle to connect with agents and industry professionals, relying solely on traditional means or social media, which can be less effective for professional relationship-building.
SEARCH FEATURE FOR TYPES OF MODELING
Without a centralized platform to showcase their portfolios in a professional setting, models may struggle to stand out to agents and clients amidst the saturated modeling landscape.
SEARCH FEATURE FOR TYPES OF MODELING
Without a centralized platform to showcase their portfolios in a professional setting, models may struggle to stand out to agents and clients amidst the saturated modeling landscape.
SEARCH FEATURE FOR TYPES OF MODELING
Without a centralized platform to showcase their portfolios in a professional setting, models may struggle to stand out to agents and clients amidst the saturated modeling landscape.